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Cover Story  Reprint permission
No RFID Rush at UPS UPS, along with other integrators, is testing RFID,
With 575 jets and 88,000 vehicles carrying more than 13 million packages and documents to 1.8 million customers each day, UPS might seem at first blush to be a pushover for RFID. But Brown is not on the bandwagon touting the technology. Although the $30 billion transporter has numerous pilot projects under way exploring RFID's potential, it still is a long way from rolling out RFID readers and tagging packages. "At this point we're not seeing the compelling business reason to make that move," said Donna Barrett, UPS technology public relations manager in Atlanta. UPS's approach could be viewed as part of the logistics industry's efforts to determine who RFID will work for and, as importantly, for whom it will not. UPS isn't alone in its circumspection concerning RFID. While thousands of shippers selling to Wal-Mart, Target and other major retailers are scrambling to put RFID to work, the world's top integrated carriers are cautious in their appraisal of logistics' biggest rave technology. To get access to all of Traffic World's logistics news
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